MEET THE MAYOR

Every movement begins with inspiration.

Ours is Breccan, a 10-year-old with Down syndrome, a cowboy hat, a grin that won’t quit, and a heart big enough to change the world.

He isn’t just at the heart of our mission, he is the reason it exists.



MEET THE SPARK

DISCOVER JOY

Joy is contagious.

What started as one grin grew into a movement. Here we celebrate joy in all its forms — from living-room dance parties to sharing the little things that brighten everyday life.

Our mission is to spread it, celebrate it, and keep it going.

SHARE THE JOY

WAYS TO SPREAD JOY

  • MAYOR APPROVED

    What earns the Mayor’s stamp of approval? From snacks to games to adventures, Breccan shares honest takes on the little things that bring the biggest joy.

    JOY REVIEWS 

  • JOY SPOTLIGHTS

    Joy is better when it’s shared. We’re starting with the Mayor’s own joyful moments and soon, we’ll be shining the spotlight on yours, too.

    SEE THE JOY 

  • WEAR THE JOY

    From hats to tees to bags, the Mayor’s closet is opening soon. Get ready to wear your joy and spread it wherever you go.



    COMING SOON